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UI/UX Designer with
User-centred Mindset

FEATURED CASESTUDY

Dyson.cn 
Website Revamp

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Dyson China recognises the importance of improving its online presence to meet both global standards and regional preferences. This involves optimising website performance and scalability, enhancing UI visual design, with a strong focus on UX, as well as implementing a standardised, component-driven platform to enable faster iterations and deployments.  

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FEATURED CASESTUDY

Dyson WeChat Mini-Program for Professional Stylists

Dyson is shifting to a WeChat mini-program to engage professional stylists after the pandemic disrupted its in-person events. The platform will offer tutorials, live streaming, and content sharing to maintain stylist relationships, build brand loyalty, and drive product promotion and sales through stylist advocacy.

What I Specialize

UI/UX Design

Created intuitive and user-friendly interfaces that align with both user needs and business objectives.

Digital Design

Designed modern, functional digital campaigns to enhance engagement and boost brand awareness.

Social Media

Specialized in crafting engaging content and layouts for diverse platforms both global channels like Facebook and Instagram and Chinese platforms like Weibo, LRB.

Branding

Developed strong brand identities that create a consistent and memorable experience.

FEATURED WORK

8

Years Working

Experience

100+

Projects
Completed

25+

Clients

Let's Talk

Contact me today to discuss your design needs or if you'd like to hire me!

Tel: +65 90377688

Uptown@Farrer, Singapore

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